A ‘Grammy Brand’


I was set to totally diss the new high-end clothing line that the folks at NARAS have come out with.  The idea of attempting to brand themselves after nearly 50 years is laughable.  But I clicked on the link and the few items shown look pretty fine.  I do, however, still take issue with what they have to say about themselves.  The quote says the items are “inspired by the energy and emotion of the Grammy Awards” – someone isn’t digging reality because the Grammy Awards have rarely been in touch with the times and reflected popular culture. 

The marketing folks should have tried to separate the “energy and emotion” they want to convey from the awards themselves.  They should strive to hit a chord with music-lovers because I don’t really know any ‘Grammy Award’ fans personally, do you? 

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