I would guess that many of you were somewhat aware of the CSS track used on iPod Touch commercials. The band received quite a bit of blog buzz last year when the album containing “Music is My Hot, Hot Sex” was released. One of my blogger friends raved about them to me more than once.
When I first saw the ad I thought “nice match” thinking how clever of them to pair the product with that particular song. I don’t check out YouTube for much other than concert footage or videos by bands I’m checking out, so I was unaware of the story behind this commercial. Kudos to Nick Haley!
It just goes to show you that all the buzz in the world doesn’t compare to just the right measure of media exposure. The fact that the struggle is even harder for new bands is sad.
Do you think that commercials, tv shows, etc. will continue to be ‘the’ place for the masses to discover new music? Or will someone create a space that will draw people in the same way MTV did in it’s heyday?