867-5309 – it won’t go away

Standard

Do you remember earlier this year the phone number made famous by the Tommy Tutone song was up for auction?  There was some press about it and supposedly it sold for over $250,000.  The story didn’t end there.

The deal fell through and nothing happened until the owner contacted a chain fitness group.  What’s the connection?  The chain is called Retro Fitness whose concept targets Gen-Xers with an 80s theme-based fitness facility.  Based mainly on the East Coast they have plans to expand. 

As they do so this Fall you may just catch adverts in your area using the song along with voiceovers by former MTV veejay Martha Quinn, according to Billboard.  The gym features lower monthly prices and perks such as watching 80s movies while you work out.  Sounds totally tubular.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s